Are your point-of-sale (POS) marketing dollars being wisely spent and promising a maximum return on your investment? With access to our over one million global and mobile field talent (Clickworkers), we can collect and analyze the data you require to evaluate and further optimize your POS activities efficiently and on a vast, area-wide scale.
Our documentation and data collection on-site as well as our data analysis services are designed to answer specific diagnostic questions, e.g.:
The POS is a defining moment for brands. This is where the decision is ultimately made by the consumer to purchase your product or the competitions. Companies consequently invest substantial marketing dollars into creating impactful campaigns with the aim that their product emerges as the consumer’s choice.
We seek to support those efforts by monitoring your POS activities on-site and area-wide to ensure your dollars are effectively allocated and that existing campaigns perform according to established KPIs—all with the goal of increasing sales.
We have a global and highly mobile crowd of over 1.8 million Clickworkers who work on-site to monitor and document your POS activities. Because the work is executed quickly and efficiently, the data can be evaluated and analyzed on-demand and provide you with a comprehensive overview of sales activities, customer insights, and drivers. By simultaneously documenting the efforts of your competitors, you acquire a broader view of the marketplace to make informed and strategic decisions on how to better target your audience.
With our customized approach, you select what, how and where activities are monitored and by what means the project will be executed, i.e., imaging, documentation, data analysis. We frame the project according to your specifications and manage all Clickworkers as to its execution. All documentation including, but not limited to images, surveys, evaluations, reports, metrics, etc. are checked for quality accuracy, and authenticity before being forwarded for your review.
“Commissioning clickworker with the documentation and analysis of our product positioning is the most efficient way of monitoring our PoS activities. In the past, we were never able to carry it out so extensively, quickly and cost-effectively with our field staff.”
To better illustrate our “Customer Insights – Point of Sale Marketing” solution, see how our Clickworkers provided valuable intelligence to this hair care brand on how partner retail chains were displaying their products.
Download our brochure “PoS Analysis & Customer Insights” to acquire additional details regarding our service “Customer Insights – Point of Sale Marketing”.
As a full-service provider, we can tap into a wealth of crowdsourcing solutions to accommodate your varied needs thanks to a process that is methodical, structured and designed to ensure the best possible outcomes. By defining your project needs, sourcing the appropriate pool of Clickworkers to execute, reviewing the final results and managing all aspects of the project guarantees a seamless customer experience.
Contact our service team now! Your personal contact person is looking forward to your request and will be happy to support you!
With the goal of providing you with the best possible service related to all work done within our Customer Insights–Point of Sale Marketing solution portfolio, we require the following:
Our Customer Insights–Point of Sale Marketing solutions can be combined with other products in our portfolio to create added value to your data collection efforts:
This service will analyze texts, videos or audio files to assess content and sentiment. This data allows insight into your target market by gauging consumer opinions about your brand and its offering.
With this service, you can have POS videos analyzed to evaluate “at the shelf” consumer shopping behavior to better inform your future strategies for optimal product presentation and positioning.
This service allocates Clickworkers to engage in consumer survey-taking. Gain a better understanding of behaviors and preferences, the competitive space, and overall market trends by employing this solution.
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